Our Company

The Net Effect Contractor Advisors Inc. is a construction and software consulting business for contractors and trades, primarily focused on improving efficiency, profitability and growth.

Our Story

In 2020, Tim O’Brien, Craig Hurst, and John Enns founded The Net Effect with a simple mission: to help construction businesses overcome the chaos of managing projects, teams, and technology. They understand the struggles, and they believe the right tools can transform frustration into growth. Let them help you unlock your business’s full potential.

Tim O'Brien

CEO
Tim has been in construction for over 25 years. He founded and operated Brick Drive Paving Ltd. in Whistler, BC and during this time his mantra became “Every customer is a lifelong contact, make sure when the job is done that they are happy with the final product and every interaction along the way”. Tim also worked for a civil excavation contractor as a Contract Supervisor, where he was a part of that company undergoing digital transformation and moving away from paper.
Craig Hurst

CTO
Craig started using computers in the early 80s and has been honing his digitizing skills ever since. He built his first business software and website in the 90s and has been helping small and large companies improve their digital processes ever since. Craig’s expertise has been applied globally and in many different industries, including construction trades. Before becoming a computer guru, he ran a large kitchen remodelling firm and was an active member of a Home Builders’ Association renovation council.
Joh Enns

CRO
John Enns brings over two decades of experience in the construction industry, with 15 years dedicated to Vector Construction Ltd. as the Manitoba Business Development Manager.
John has been an active member of the Winnipeg Construction Association (WCA) since 2013, sat as Board Chair from 2020 to 2022, and is currently serving as Chair of the Information Communication and Technology Committee. He also served on the Canadian Construction Association board as the Manitoba Director at Large for four years, concluding in 2019.